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LEGAL HUB

Dalil Malaysia - SERI AFDAL HOLIDAYS SDN. BHD.
About Us | Terms & Conditions | Privacy Policy | Cancellation & Refund | Dispute & Chargeback | Service & Delivery | Products & Pricing | Contact Us | Cookie Policy
Last updated: 3 July 2026
Our policies for partner travel agencies. The English version of each policy is the binding text.

ABOUT US

Last updated: 3 July 2026- Dalil Malaysia - SERI AFDAL HOLIDAYS SDN. BHD.

Dalil Malaysia - SERI AFDAL HOLIDAYS SDN. BHD. - Kuala Lumpur, Malaysia

Dalil Malaysia is a licensed B2B Destination Management Company (DMC) based in Kuala Lumpur, operating under the legal entity SERI AFDAL HOLIDAYS SDN. BHD. ("Dalil Malaysia" is the trading name directed to our business partners). We provide Malaysia travel services wholesale to licensed travel agencies across the Gulf, Egypt, and the Levant.

What We Do

Hotel and accommodation bookings, domestic and international flights, attraction and activity tickets, and ready-made travel packages - sold to licensed travel agencies (B2B). Ground transport operated directly through our own fleet of vehicles with professional drivers. A dedicated customer-service team supporting partners from pre-arrival through the end of each trip, 24/7.

Why Partners Trust Us

Officially licensed and registered in Malaysia, with official hotel contracts and company-owned vehicles. Fast pricing and response, flexible payment options, and a commitment to provide a suitable alternative at our own responsibility if an original booking cannot be confirmed. Head office in Kuala Lumpur's diplomatic district; official bank accounts under our registered entity.

Company Details

  • Trading name: Dalil Malaysia
  • Legal entity: SERI AFDAL HOLIDAYS SDN. BHD.
  • SSM: 201501001597 (1126929-D)
  • MOTAC license: K00217
  • Address: T3-23-3A, 3TOWERS, 296, Jln Ampang, Kampung Berembang, 50450 Kuala Lumpur, Wilayah Persekutuan Kuala Lumpur
  • E-mail: info@dalilmalaysia.com
  • Phone: +601111442827
  • Support: 24/7

TERMS & CONDITIONS

Last updated: 3 July 2026 Legal entity: Dalil Malaysia - SERI AFDAL HOLIDAYS SDN. BHD. (Malaysia)
The English version is the binding text. Governed by the laws of Malaysia; exclusive jurisdiction of the courts in Kuala Lumpur.

By using the Platform, registering as a Partner, or making any booking, you acknowledge that you have read and agree to these terms. If you do not agree, please do not use the Platform.

1. Definitions

"Platform" / "Dalil Malaysia Partner Platform": the website and application operated by Dalil Malaysia - SERI AFDAL HOLIDAYS SDN. BHD. to provide B2B travel-booking services to approved partners.

"Company" / "Dalil Malaysia" / "we": Dalil Malaysia - SERI AFDAL HOLIDAYS SDN. BHD., registered in Malaysia, which operates the Platform. "Dalil Malaysia" is the trading name under which SERI AFDAL HOLIDAYS SDN. BHD. conducts its B2B travel business.

"Partner" / "Agent" / "you": a licensed travel agency or company registered on the Platform and using our services to book on behalf of its travelers.

"End Traveler": the final client who receives the travel services (hotel, flight, transport, activities) through bookings made by the Partner.

"Supplier": the third party that provides the actual service (hotel, airline, activity provider, park, etc.).

"Confirmed Booking":

  • (a) for Supplier-provided services (hotels, flights, tickets): a booking officially confirmed by the Supplier for which the Partner has received a final confirmation reference (booking number, e-ticket, or voucher);
  • (b) for Company-provided services (transport): a booking for which the Company has allocated a vehicle and driver and provided the Partner with a final confirmation.

"Force Majeure": has the meaning set forth in Section 19 of these Terms.

"Business Day": any day other than a Saturday, Sunday, or public holiday in Kuala Lumpur, Malaysia.

2. Nature of the Relationship

Dalil Malaysia is a B2B travel company dealing exclusively with licensed travel agencies and companies not with individual end travelers directly.

Transport services: we provide these ourselves through our own fleet of vehicles. For transport we are the principal supplier and bear direct responsibility.

Hotels, flights, and tickets: we purchase these from external suppliers and provide them to Partners as an intermediary. Our role is limited to transmitting the request and applying the Supplier's policies; we are not responsible for the Suppliers' own policies or their performance.

Notwithstanding the above, the Company represents and warrants that it has exercised reasonable due diligence in selecting its Suppliers and maintains a current list of all contracted Suppliers. The Company shall provide the Partner with the identity of the specific Supplier upon request. The Company does not exclude liability for its own negligence in selecting or retaining a Supplier where such negligence can be proven.

The Partner is solely responsible for its travelers' data and for obtaining their consents before sharing such data with us and the Suppliers.

These terms do not create any partnership, joint venture, agency, or employment relationship between the Partner and the Company. The Company acts as an independent intermediary platform.

3. Registration & Account

Registration is free. There are no registration or subscription fees and no minimum booking value.

The applicant must be a licensed and legally operating travel agency or company, holding a valid commercial registration (SSM/ROC or equivalent), represented by a person legally authorized to transact.

All registrations are subject to Know-Your-Business (KYB) verification under our AML policy. The Partner must provide accurate, complete, and up-to-date information at all times.

The Partner is responsible for keeping its account credentials confidential and for all activity conducted through the account. The account may not be transferred to any third party without our prior written consent.

We may suspend or cancel an account in cases of breach of these terms, suspected fraud or illegal activity, failed identity verification or expired documents, repeated payment default, or provision of false information.

4. Service Levels (SLA)

  • Pricing: we provide quotations in the shortest time possible, aiming for same-business-day turnaround.
  • Customer service: our partner support operates 24/7.
  • Booking confirmation: after full payment is received and confirmed, we confirm the booking to the Partner within a maximum of 24 hours.
  • Transparency: we relay any update, change, or cancellation issued by the Supplier to the Partner promptly and transparently.

5. Payment

Payment methods:

  • (a) direct bank transfer to the Company's official account registered under SERI AFDAL HOLIDAYS SDN. BHD. (trading as Dalil Malaysia);
  • (b) secure electronic payment links processed through licensed, PCI-DSS-compliant payment intermediaries.

New Partners: full advance payment is required for every booking. Established, continuously active Partners: credit or deferred-payment terms may be granted by prior written agreement, assessed on a case-by-case basis.

No booking arrangements begin, and no booking is final, until the full amount is received and confirmed in our official account or the payment gateway confirms a successful transaction.

Currency & charges: payments are made in the currency displayed on the Platform (RM). The Partner bears all exchange-rate differences, international transfer fees, and bank transaction charges. Any additional or modification charge is issued as a new invoice and must be settled before the change is executed.

We may refuse or cancel any transaction in cases of suspected fraud or illegal activity, failed identity verification, a technical or human error in price or details, or unavailability of the service with the Supplier. Where an amount was already charged, it is refunded in full to the original payment method within a maximum of 14 calendar days.

6. Booking Process

The Partner submits all required details accurately (traveler names exactly as in passports, dates, and any special requirements). The Partner bears any penalties or additional charges arising from its own data errors.

Processing begins only after full payment. A booking becomes final only upon our receipt of the Supplier's final confirmation reference and its transmission to the Partner.

Special requests (special meals, high floors, specific seats, etc.) are treated as requests only and are not part of the binding contract. A Supplier's failure to fulfil them does not entitle the Partner to any refund or compensation.

When booking on behalf of others, the Partner represents that it is their legal agent and is responsible for obtaining all necessary consents and informing them of all booking terms and policies.

7. Cancellation, Modification & Refund

Governing principle: for hotels, flights, and tickets, the Supplier's policy is the sole reference. We act only as a conduit we do not make cancellation or refund decisions and are not responsible for the Supplier's decisions.

a. Hotels & Accommodation

  • Subject 100% to each hotel's own cancellation policy (free cancellation until a set date, cancellation with a one-night charge, or non-refundable).
  • We disclose the applicable cancellation policy before confirmation. By confirming, the Partner accepts that policy and may not object to it afterwards.

b. Flight Tickets

  • Subject to the airline's terms. Most economy tickets are non-refundable and allow date changes only, with penalties. We apply only what the airline approves.

c. Transport Services (provided directly by us)

  • More than 48 hours before service: full refund.
  • Between 24-48 hours: 50% refund.
  • Within 24 hours or no-show: no refund.
  • Transport cancellation is calculated on the total booking value. If we cancel the service, we provide a full refund or a suitable alternative.

Note: For group transport bookings, the cancellation policy in Section 9 (Group Bookings) shall apply instead of this Section 7(c).

d. Tickets & Activities

  • Subject to the Supplier's policy. Most tickets are final and non-refundable or non-changeable.

No-Show Policy Clarification

A "no-show" is defined as the Partner's traveler failing to present themselves at the designated pick-up location or service venue within the following timeframes:

  • Transport services: 30 minutes after the scheduled pick-up time (for airport transfers) or 60 minutes (for day tours and excursions), provided that the Company's driver has made reasonable efforts to contact the traveler using the contact details provided by the Partner.
  • Hotels: 11:59 PM on the scheduled check-in date (subject to the hotel's own no-show policy).
  • Activities/Tickets: The start time of the activity, unless a different time is specified on the voucher.

The Company shall not deem a traveler a "no-show" without first making reasonable attempts to contact the Partner or the traveler using the contact details provided. If the no-show is caused by the Company's error, the full amount shall be refunded.

General Refund Provisions

  • Refund timing: refundable amounts are returned to the original payment method within 5-7 Business Days after we receive the amount from the Supplier.
  • Refund/return bank fees are borne by the Partner, except where the invoiced line item is our own direct service, in which case we bear them.
  • Modification fees (name, date, or count changes) are borne by the Partner, except where the change can be made without any cost or harm to us, in which case no fee applies.
  • Time of request: the written request time via the Platform or email is authoritative. Any request received after the Supplier's free-cancellation window is outside the scope of refund.
  • No administrative fees are charged on cancellations.
  • Non-refundable cases include: non-refundable air tickets; non-refundable hotel bookings; bookings cancelled due to the Partner's error (wrong name/date, no-show); and visa-rejection amounts (see Section 10).

8. Alternative-Provision Commitment

For hotels, tours, activities, and transport services: If we cannot confirm the original hotel, tour, activity, or requested service, we commit to use our best efforts to provide a suitable alternative of the same standard (same star rating and same board/accommodation basis) at no additional cost to the Partner.

In the event that no alternative of the same standard is available, the Company shall offer the Partner:

  • (a) a reasonable upgrade at no additional charge; or
  • (b) a full refund with no deduction.

We provide the alternative in the shortest possible time, typically within the same hour. The Partner has the right to refuse the alternative and receive a full refund with no deduction.

For flights: Our commitment to provide an alternative applies only if the airline cancels the flight before the Company has issued the e-ticket and confirmation. After the e-ticket has been issued and confirmed, any flight changes or cancellations by the airline are subject to the airline's own policy, and we shall not be required to provide an alternative, though we shall assist the Partner in dealing with the airline.

9. Group Bookings

Payment schedule: 50% deposit upon contracting, and the remaining 50% no later than 15 days before the group's arrival.

If the remaining 50% is not received by the due date, the Company shall:

  • (a) notify the Partner in writing;
  • (b) provide a grace period of 3 Business Days;
  • (c) if payment is still not received, the Company may cancel the booking and apply cancellation charges in accordance with this Section 9. The deposit shall be forfeited or applied against cancellation charges as per the applicable policies.

Domestic flights within group bookings: cancellation and modification are not available (non-refundable and non-changeable).

Group transport cancellation (tiered): cancellation charges are calculated on the total group transport value according to the time of the written cancellation request relative to the group's arrival date. This Section 9 applies to group transport bookings and supersedes Section 7(c):

  • More than 30 days before arrival: full refund (no deduction).
  • From 15 to 30 days before arrival: 10% deduction.
  • From 7 to 14 days before arrival: 25% deduction.
  • Less than 7 days before arrival: 50% deduction.
  • Within 48 hours of the first scheduled service, or no-show: no refund.

Hotels: cancellation more than 15 days before arrival is fully refundable; within 15 days, each hotel's own policy applies.

10. Visa Support & Insurance

We provide an invitation/support letter for the Partner's travelers. We are not responsible for any visa rejection by the embassy, and any amounts paid in that regard are non-refundable. Travel insurance is strongly recommended for all of the Partner's travelers.

11. Anti-Money-Laundering & Fraud (AML)

We comply strictly with the Malaysian Anti-Money Laundering, Anti-Terrorism Financing and Proceeds of Unlawful Activities Act 2001 (AMLA) and the regulations of Bank Negara Malaysia (BNM).

Before activating any account we require KYB documents (valid commercial registration, authorized representative's ID/passport, and a recent proof of address). We may re-verify periodically or upon any material change in ownership or management.

The Partner undertakes that funds used are of lawful source, that it will not deal with any entity on international or Malaysian sanctions lists, and that it will immediately report any suspicious transaction.

We operate a zero-tolerance policy toward money laundering, identity impersonation, forgery, chargeback fraud, and exploitation of system vulnerabilities. We monitor transactions and are legally obligated to report suspicious activity to the relevant authorities.

12. Privacy & Data Protection

We process personal data in compliance with the Malaysian Personal Data Protection Act 2010 as amended by the Personal Data Protection (Amendment) Act 2024.

We collect the minimum data necessary: company data; representative data; end-traveler data (names, dates, passports where required, requirements); booking and transaction data; and technical data (IP, browser, click log).

Legal bases: performance of the contract; legal obligation (AML and regulatory requirements); legitimate interest (fraud prevention, platform security, dispute resolution); and consent where required, in particular for the cross-border transfer described below.

Cross-Border Data Transfer

Because our services involve suppliers and agents in multiple countries, executing a booking may require transferring traveler and partner data outside Malaysia.

Cross-border data transfers shall occur only where permitted under Section 129 of the PDPA 2010 (as amended), on one of the following lawful bases:

  • (a) the transfer is necessary for the performance of a contract between the data subject and the Partner, provided that the Partner has informed the data subject in writing and obtained their explicit consent; or
  • (b) the data subject has provided explicit, informed, and freely given written consent; or
  • (c) the transfer is to a jurisdiction that provides a substantially similar level of protection or adequate safeguards as determined by the Personal Data Protection Commissioner.

The Company shall conduct a Transfer Impact Assessment for all external recipients and shall enter into Data Processing Agreements binding them to protection standards no lower than ours.

By providing traveler data, the Partner confirms it has informed the travelers in writing that their data may be transferred outside Malaysia to the Suppliers for the necessity of executing their bookings, has obtained their explicit consent, and is their legal agent.

DPO, Breach Notification & Sharing

We have appointed a Data Protection Officer (DPO), reachable at info@dalilmalaysia.com.

In the event of a personal-data breach we will notify the Malaysian Data Protection Commissioner as soon as practicable, and affected individuals without undue delay where the breach is likely to cause significant harm. We do not sell or rent data; it is shared only with Suppliers (as independent controllers), payment processors, and government/regulatory authorities upon lawful request.

Security: TLS/SSL encryption, strict access controls, periodic monitoring, and DPAs with external processors.

Retention

Retention periods are based on the following lawful bases:

  • Account and booking data: 7 years from the date of the last transaction (to comply with the Malaysian Companies Act 2016 and tax record-keeping requirements under the Income Tax Act 1967).
  • Traveler data: 3 years from the date of the last completed booking (to handle post-travel claims and disputes).
  • KYB data: Duration of the business relationship plus 5 years thereafter (to comply with AML/CFT record-keeping obligations under the Anti-Money Laundering Act 2001).

Upon expiry of the applicable retention period, data shall be securely deleted or anonymized unless a legal obligation requires continued retention.

Partner and traveler rights: access, correction, deletion (subject to legal retention), objection to marketing, and data portability.

13. Intellectual Property

All intellectual-property rights in the Platform (software, designs, trademarks, content, logos, text, images, videos, and code) are the exclusive property of Dalil Malaysia - SERI AFDAL HOLIDAYS SDN. BHD. or its licensors.

The Partner may use the Platform only for the authorized purposes in these terms and may not copy, modify, or distribute any part of it, use it for competing purposes, reverse-engineer it, use automated tools (crawlers/scrapers) to harvest data, or frame/deep-link to it without prior written consent.

14. Liability & Indemnity

The Platform and services are provided "as is" and "as available". To the fullest extent permitted by Malaysian law, the Company disclaims all implied warranties, provided that nothing in this clause shall exclude or limit the Company's liability for:

  • (a) death or personal injury caused by its negligence;
  • (b) fraud or fraudulent misrepresentation;
  • (c) any liability which cannot be excluded or limited under applicable Malaysian law.

We do not warrant the accuracy or completeness of information supplied by Suppliers, and we are not responsible for Suppliers' performance, quality, cancellations, or changes; any claim, refund, or compensation lies against the Supplier, not the Company.

In all cases, the Company's total liability toward the Partner shall not exceed the amount actually paid by the Partner for the specific booking giving rise to the liability, and shall not include indirect, incidental, consequential, or punitive damages or loss of profit.

The limitation of liability in this Section 14 shall not apply to:

  • (a) claims for death or personal injury arising from the Company's directly operated transport services, where liability shall be governed by the applicable Malaysian law and insurance coverage;
  • (b) claims arising from the Company's gross negligence, willful misconduct, or fraud;
  • (c) claims for which liability cannot be limited under Malaysian law.

The Company shall indemnify and hold harmless the Partner from any claims, losses, damages, or costs (including reasonable legal fees) arising from:

  • (a) the Company's breach of these Terms;
  • (b) the Company's negligence or willful misconduct;
  • (c) the Company's failure to exercise reasonable due diligence in selecting Suppliers;
  • (d) any claim brought by an End Traveler against the Partner directly arising from the Company's services, where the Company's liability is established.

The Partner agrees to indemnify and hold harmless the Company, its affiliates, officers, and employees from any claims, losses, damages, or costs (including reasonable legal fees) arising from the Partner's use of the Platform, its breach of these terms or any law, its violation of third-party rights, or any booking it makes on behalf of travelers.

15. Complaints & Dispute Resolution

Complaints may be submitted through the Platform or by email to info@dalilmalaysia.com. We commit to an official response within a maximum of 2 Business Days.

Complaints of an operational nature shall be escalated to the Partner Service Manager. Financial disputes or payment-related complaints shall be escalated to the Finance Manager / Financial Officer.

The parties shall first make reasonable efforts to resolve any dispute amicably through direct negotiation. If no amicable resolution is reached within 30 days of written notice of the dispute, either party may pursue judicial proceedings.

These terms are governed by and construed in accordance with the laws of Malaysia. Any dispute is subject to the exclusive jurisdiction of the competent Malaysian courts in Kuala Lumpur.

16. General Provisions

Amendments: The Company may amend these Terms at any time. The following shall constitute material changes requiring prior written notice at least 30 days before the effective date:

  • (a) changes to liability limitations;
  • (b) changes to cancellation and refund policies;
  • (c) changes to data protection practices;
  • (d) changes to payment terms;
  • (e) changes to the dispute resolution mechanism.

The Partner's continued use of the Platform after the effective date constitutes acceptance of the updated terms.

Notices are sent to the Partner's registered email or via the Platform and are deemed received at the time of sending. The Partner is responsible for regularly checking its email and account.

Language: this document is provided in English, Arabic, and Bahasa Malaysia. The English version is the binding and authoritative text; the Arabic and Bahasa Malaysia versions are provided for the Partner's convenience. In case of any conflict, the English version prevails.

Note: The Arabic version of these Terms is available as a separate document on our Platform or upon request. The Partner acknowledges that it has had the opportunity to review the English version and seek independent legal advice before accepting these Terms.

These terms, together with all policies referenced herein, constitute the entire and exclusive agreement between the Partner and the Company regarding use of the Platform, superseding all prior agreements. If any provision is held invalid, it shall be limited to the minimum necessary and the remaining provisions remain in full force. No failure or delay in exercising a right is a waiver of it.

17. Insolvency and Bankruptcy

17.1 If the Partner becomes insolvent, enters into liquidation, or is unable to pay its debts as they fall due, the Company may, at its sole discretion, suspend or terminate this Agreement and require immediate payment of all outstanding amounts.

17.2 If the Company becomes insolvent or enters into liquidation, the Partner shall be entitled to:

  • (a) a refund of all prepaid amounts for services not yet performed, subject to the availability of funds;
  • (b) termination of this Agreement without penalty.

17.3 In the event of a Supplier's insolvency (airline, hotel, or activity provider), the Company shall:

  • (a) notify the Partner immediately upon receiving notice of insolvency;
  • (b) assist the Partner in filing any claim against the Supplier or its insolvency administrator;
  • (c) where the Company has received payment for a service that can no longer be provided, refund the Partner within 30 days of receiving notice of the Supplier's insolvency, provided that the Company has not already disbursed the payment to the Supplier;
  • (d) not be liable for any Supplier's insolvency beyond the amount actually paid by the Partner for that specific service.

18. Confidentiality

18.1 Each Party agrees to keep confidential all non-public information disclosed by the other Party in connection with these Terms, including but not limited to: commercial terms, customer lists, pricing, business strategies, operational methods, and technical information.

18.2 The obligations of confidentiality shall not apply to information that:

  • (a) is or becomes publicly available through no fault of the receiving Party;
  • (b) was lawfully in the receiving Party's possession prior to disclosure;
  • (c) is independently developed by the receiving Party;
  • (d) is required to be disclosed by law or regulation.

18.3 Each Party shall limit access to confidential information to its employees, officers, and representatives who need to know such information for the performance of their duties and who are bound by obligations of confidentiality.

18.4 This confidentiality obligation shall survive the termination of this Agreement for a period of 5 years.

19. Force Majeure

Neither Party shall be liable for any failure or delay in performing its obligations under these Terms if such failure or delay is caused by a Force Majeure Event, defined as any event beyond the reasonable control of the affected Party, including but not limited to: acts of God, natural disasters, epidemics, pandemics, wars, terrorism, civil unrest, strikes, governmental decisions, border closures, travel bans, systems failure, or interruption of telecommunications.

In the event of Force Majeure:

  • The affected Party shall notify the other Party within 48 hours of becoming aware of the event.
  • The obligations of the affected Party shall be suspended for the duration of the Force Majeure Event.
  • For confirmed bookings affected by Force Majeure: (a) If the Supplier's policy provides for a refund or rebooking, we shall apply that policy. (b) If the Supplier's policy provides no refund, we shall: (i) assist in negotiating with the Supplier; (ii) where the service is provided by the Company directly (transport), provide a full refund or alternative service.
  • The affected Party shall use reasonable efforts to mitigate the effects of the Force Majeure Event.
  • If the Force Majeure Event continues for more than 30 days, either Party may terminate this Agreement by written notice without liability.

20. Non-Discrimination Policy

The Company is committed to providing its services without discrimination on the grounds of race, color, religion, gender, national origin, disability, or any other protected characteristic under Malaysian law. We expect our Partners to uphold the same standards. Any Partner found to engage in discriminatory practices may have their account suspended or terminated.

21. Termination

Either Party may terminate this Agreement upon 30 days' written notice to the other Party.

The Company may terminate this Agreement immediately upon written notice if the Partner:

  • (a) materially breaches these Terms and fails to cure the breach within 14 days of receiving notice;
  • (b) commits fraud or engages in illegal activities;
  • (c) fails to make payment when due;
  • (d) becomes insolvent.

Upon termination, the Partner shall:

  • (a) settle all outstanding amounts due to the Company;
  • (b) remain liable for any bookings made prior to the effective date of termination.

The following provisions shall survive termination: Sections 11 (AML), 12 (Data Protection), 13 (Intellectual Property), 14 (Liability), 15 (Dispute Resolution), 18 (Confidentiality), and any payment obligations.

22. Partner Acknowledgment

The Partner acknowledges and agrees that it is contracting with the Company in the course of its trade, business, or profession, and therefore does not qualify as a "consumer" under the Consumer Protection Act 1999. Consequently, the Partner is not entitled to the statutory cooling-off period or other consumer protection rights that may apply to individual consumers.

23. Contact Us

For any inquiry regarding these terms and policies, to make a legal request, or to report a violation or suspicious activity, please contact us through our official channels only:

  • General email: info@dalilmalaysia.com
  • Phone: +601111442827
  • Support: 24/7
  • Head office: Dalil Malaysia - SERI AFDAL HOLIDAYS SDN. BHD., Kuala Lumpur, Malaysia

PRIVACY POLICY

Last updated: 3 July 2026 - PDPA 2010 (as amended 2024) - Dalil Malaysia - SERI AFDAL HOLIDAYS SDN. BHD.

Data-protection contact (DPO): info@dalilmalaysia.com. The English version is binding.

We process personal data in compliance with the Malaysian Personal Data Protection Act 2010 as amended by the Personal Data Protection (Amendment) Act 2024.

We collect the minimum data necessary: company data; representative data; end-traveler data (names, dates, passports where required, requirements); booking and transaction data; and technical data (IP, browser, click log).

Legal bases: performance of the contract; legal obligation (AML and regulatory requirements); legitimate interest (fraud prevention, platform security, dispute resolution); and consent where required, in particular for the cross-border transfer described below.

Cross-Border Data Transfer

Because our services involve suppliers and agents in multiple countries, executing a booking may require transferring traveler and partner data outside Malaysia.

Cross-border data transfers shall occur only where permitted under Section 129 of the PDPA 2010 (as amended), on one of the following lawful bases:

  • (a) the transfer is necessary for the performance of a contract between the data subject and the Partner, provided that the Partner has informed the data subject in writing and obtained their explicit consent; or
  • (b) the data subject has provided explicit, informed, and freely given written consent; or
  • (c) the transfer is to a jurisdiction that provides a substantially similar level of protection or adequate safeguards as determined by the Personal Data Protection Commissioner.

The Company shall conduct a Transfer Impact Assessment for all external recipients and shall enter into Data Processing Agreements binding them to protection standards no lower than ours.

By providing traveler data, the Partner confirms it has informed the travelers in writing that their data may be transferred outside Malaysia to the Suppliers for the necessity of executing their bookings, has obtained their explicit consent, and is their legal agent.

DPO, Breach Notification & Sharing

We have appointed a Data Protection Officer (DPO), reachable at info@dalilmalaysia.com.

In the event of a personal-data breach we will notify the Malaysian Data Protection Commissioner as soon as practicable, and affected individuals without undue delay where the breach is likely to cause significant harm. We do not sell or rent data; it is shared only with Suppliers (as independent controllers), payment processors, and government/regulatory authorities upon lawful request.

Security: TLS/SSL encryption, strict access controls, periodic monitoring, and DPAs with external processors.

Retention

Retention periods are based on the following lawful bases:

  • Account and booking data: 7 years from the date of the last transaction (to comply with the Malaysian Companies Act 2016 and tax record-keeping requirements under the Income Tax Act 1967).
  • Traveler data: 3 years from the date of the last completed booking (to handle post-travel claims and disputes).
  • KYB data: Duration of the business relationship plus 5 years thereafter (to comply with AML/CFT record-keeping obligations under the Anti-Money Laundering Act 2001).

Upon expiry of the applicable retention period, data shall be securely deleted or anonymized unless a legal obligation requires continued retention.

Partner and traveler rights: access, correction, deletion (subject to legal retention), objection to marketing, and data portability.

Bahasa Malaysia - Notis Ringkas (PDPA s.7)

Dalil Malaysia - SERI AFDAL HOLIDAYS SDN. BHD. ("Syarikat", "Dalil Malaysia", "kami") komited untuk melindungi data peribadi rakan kongsi ejen pelancongan kami serta pelancong yang ditempah melalui platform.

1. Data yang kami kumpul: maklumat syarikat (nama, nombor SSM, alamat, hubungan); maklumat wakil syarikat (nama, IC/pasport, jawatan); data pelancong (nama, tarikh lahir, pasport jika perlu, kewarganegaraan, keperluan khas); data tempahan dan transaksi; data teknikal (IP, pelayar, log klik).

2. Tujuan: melaksanakan tempahan dan kontrak; mematuhi undang-undang (AML dan permintaan pihak berkuasa); mencegah penipuan dan menyelesaikan pertikaian.

3. Pendedahan: kami tidak menjual atau menyewa data. Dikongsi hanya dengan pembekal (sebagai pengawal bebas), penyedia pembayaran, dan pihak berkuasa apabila dikehendaki secara sah.

4. Pemindahan merentas sempadan: data mungkin dipindahkan ke luar Malaysia untuk melaksanakan tempahan, menurut Seksyen 129 PDPA 2010 (seperti yang dipinda) - atas dasar: (a) keperluan kontrak; (b) keizinan bertulis subjek data; atau (c) negara penerima yang mempunyai tahap perlindungan yang setara. Rakan kongsi mengesahkan ia telah memaklumkan pelancong secara bertulis dan memperoleh keizinan eksplisit mereka.

5. Tempoh simpanan: akaun & tempahan: 7 tahun (untuk mematuhi Akta Syarikat 2016 dan keperluan cukai); pelancong: 3 tahun (untuk mengendalikan tuntutan selepas perjalanan); KYB: sepanjang hubungan + 5 tahun (untuk mematuhi AMLA 2001). Selepas tempoh simpanan tamat, data akan dipadam atau dinyahidentifikasi dengan selamat.

6. Hak anda: akses, pembetulan, pemadaman (tertakluk kepada pengekalan undang-undang), bantahan terhadap pemasaran, dan kebolehpindahan data. Anda berhak untuk membatalkan persetujuan anda pada bila-bila masa, tertakluk kepada keperluan undang-undang.

7. Pegawai Perlindungan Data (DPO): hubungi info@dalilmalaysia.com untuk sebarang pertanyaan atau aduan mengenai data peribadi anda.

8. Hak untuk membuat aduan: Anda berhak untuk memfailkan aduan dengan Suruhanjaya Perlindungan Data Peribadi Malaysia sekiranya anda berpendapat hak anda di bawah PDPA telah dilanggar.

Notis ini dalam Bahasa Inggeris, Arab dan Melayu; sekiranya percanggahan, versi Bahasa Inggeris digunapakai.

CANCELLATION & REFUND POLICY

Last updated: 3 July 2026 - Dalil Malaysia - SERI AFDAL HOLIDAYS SDN. BHD.

We act as an intermediary for hotels, flights, and tickets; the supplier's policy applies and is shown before you confirm. Transport is our own service.

Cancellation, Modification & Refund

Governing principle: for hotels, flights, and tickets, the Supplier's policy is the sole reference. We act only as a conduit - we do not make cancellation or refund decisions and are not responsible for the Supplier's decisions.

a. Hotels & Accommodation

  • Subject 100% to each hotel's own cancellation policy (free cancellation until a set date, cancellation with a one-night charge, or non-refundable).
  • We disclose the applicable cancellation policy before confirmation. By confirming, the Partner accepts that policy and may not object to it afterwards.

b. Flight Tickets

  • Subject to the airline's terms. Most economy tickets are non-refundable and allow date changes only, with penalties. We apply only what the airline approves.

c. Transport Services (provided directly by us)

  • More than 48 hours before service: full refund.
  • Between 24-48 hours: 50% refund.
  • Within 24 hours or no-show: no refund.
  • Transport cancellation is calculated on the total booking value. If we cancel the service, we provide a full refund or a suitable alternative.

Note: For group transport bookings, the tiered cancellation policy in the Group Bookings section below shall apply instead.

d. Tickets & Activities

  • Subject to the Supplier's policy. Most tickets are final and non-refundable or non-changeable.

No-Show Policy

A "no-show" is defined as the Partner's traveler failing to present themselves at the designated pick-up location or service venue within the following timeframes:

  • Transport services: 30 minutes after the scheduled pick-up time (for airport transfers) or 60 minutes (for day tours and excursions), provided that the Company's driver has made reasonable efforts to contact the traveler using the contact details provided by the Partner.
  • Hotels: 11:59 PM on the scheduled check-in date (subject to the hotel's own no-show policy).
  • Activities/Tickets: The start time of the activity, unless a different time is specified on the voucher.

The Company shall not deem a traveler a "no-show" without first making reasonable attempts to contact the Partner or the traveler using the contact details provided. If the no-show is caused by the Company's error, the full amount shall be refunded.

General Refund Provisions

  • Refund timing: refundable amounts are returned to the original payment method within 5-7 Business Days after we receive the amount from the Supplier.
  • Refund/return bank fees are borne by the Partner, except where the invoiced line item is our own direct service, in which case we bear them.
  • Modification fees (name, date, or count changes) are borne by the Partner, except where the change can be made without any cost or harm to us, in which case no fee applies.
  • Time of request: the written request time via the Platform or email is authoritative. Any request received after the Supplier's free-cancellation window is outside the scope of refund.
  • No administrative fees are charged on cancellations.
  • Non-refundable cases include: non-refundable air tickets; non-refundable hotel bookings; bookings cancelled due to the Partner's error (wrong name/date, no-show); and visa-rejection amounts.
  • Force Majeure: please refer to Section 19 of our Terms & Conditions for our complete Force Majeure policy.

Alternative-Provision Commitment

For hotels, tours, activities, and transport services: If we cannot confirm the original hotel, tour, activity, or requested service, we commit to use our best efforts to provide a suitable alternative of the same standard (same star rating and same board/accommodation basis) at no additional cost to the Partner.

In the event that no alternative of the same standard is available, the Company shall offer the Partner:

  • (a) a reasonable upgrade at no additional charge; or
  • (b) a full refund with no deduction.

We provide the alternative in the shortest possible time, typically within the same hour. The Partner has the right to refuse the alternative and receive a full refund with no deduction.

For flights: Our commitment to provide an alternative applies only if the airline cancels the flight before the Company has issued the e-ticket and confirmation. After the e-ticket has been issued and confirmed, any flight changes or cancellations by the airline are subject to the airline's own policy, and we shall not be required to provide an alternative, though we shall assist the Partner in dealing with the airline.

Group Bookings

Payment schedule: 50% deposit upon contracting, and the remaining 50% no later than 15 days before the group's arrival.

If the remaining 50% is not received by the due date, the Company shall:

  • (a) notify the Partner in writing;
  • (b) provide a grace period of 3 Business Days;
  • (c) if payment is still not received, the Company may cancel the booking and apply cancellation charges. The deposit shall be forfeited or applied against cancellation charges as per the applicable policies.

Domestic flights within group bookings: cancellation and modification are not available (non-refundable and non-changeable).

Group transport cancellation (tiered): cancellation charges are calculated on the total group transport value according to the time of the written cancellation request relative to the group's arrival date. This policy applies to group transport bookings and supersedes the standard transport cancellation policy:

  • More than 30 days before arrival: full refund (no deduction).
  • From 15 to 30 days before arrival: 10% deduction.
  • From 7 to 14 days before arrival: 25% deduction.
  • Less than 7 days before arrival: 50% deduction.
  • Within 48 hours of the first scheduled service, or no-show: no refund.

Hotels: cancellation more than 15 days before arrival is fully refundable; within 15 days, each hotel's own policy applies.

DISPUTE & CHARGEBACK POLICY

Last updated: 3 July 2026 - Dalil Malaysia - SERI AFDAL HOLIDAYS SDN. BHD.

Please contact us first. Most issues are resolved quickly without a bank dispute. The payment provider only processes payments and cannot decide booking-related disputes.

How to Raise an Issue

  • Contact our support (24/7) at info@dalilmalaysia.com or by phone with your booking reference. We acknowledge complaints and respond within a maximum of 2 Business Days.
  • Operational complaints shall be escalated to the Partner Service Manager. Financial disputes or payment-related complaints shall be escalated to the Finance Manager / Financial Officer.
  • We aim to resolve any dispute amicably through direct negotiation within 30 days before any judicial step; the courts of Kuala Lumpur have exclusive jurisdiction under Malaysian law.

Refunds

Approved refunds are returned to the original payment method within 5-7 Business Days after we receive the amount from the supplier. Refunds always follow our Cancellation & Refund Policy.

Chargebacks

  • Raising a bank chargeback for a service that was delivered, or that is non-refundable under the applicable supplier/booking policy, is treated as an invalid dispute.
  • We will contest invalid chargebacks and provide the payment provider with the booking evidence (confirmation, voucher/e-ticket, communications, and the accepted policy).
  • A confirmed fraudulent chargeback will result in immediate suspension of the partner account and may result in legal action, per our AML & Fraud terms.

Avoiding Disputes

  • Review the product description, the supplier's cancellation policy, and the total price shown at checkout before paying.
  • Keep your booking confirmation for reference.

SERVICE & DELIVERY POLICY

Last updated: 3 July 2026 - Dalil Malaysia - SERI AFDAL HOLIDAYS SDN. BHD.
  • Dalil Malaysia provides travel services - hotel and flight bookings, transport, attraction tickets, and packages - to licensed travel agencies (B2B). All services are intangible and delivered electronically; no physical goods are shipped and no shipping charges apply.
  • After full payment and supplier confirmation, we deliver the booking confirmation, voucher, or e ticket to the Partner's registered email and account.
  • Delivery timeframe: booking confirmation within a maximum of 24 hours of payment. Vouchers and e-tickets are delivered once issued by the supplier and, in all cases, before the service or travel date.
  • Transport (our own fleet): confirmation and pickup details are provided before the scheduled service time.
  • Advance / deferred bookings: travel services are booked in advance and may be delivered or performed weeks or months after payment (on the travel or service date). This is the normal nature of travel bookings; the delivery date is the confirmed service/travel date shown on your voucher.
  • If a Partner does not receive a confirmation, they should contact our 24/7 support at info@dalilmalaysia.com or by phone at +601111442827.

PRODUCTS, SERVICES & PRICING

Last updated: 3 July 2026 - Dalil Malaysia - SERI AFDAL HOLIDAYS SDN. BHD.
  • What we offer: B2B booking of hotels and accommodation; domestic and international flights; ground transport (our own fleet); attraction and activity tickets; and ready-made packages - for licensed travel agencies serving travelers to Malaysia and the region.
  • Pricing: prices are displayed on the Platform in Malaysian Ringgit (RM). Prices are dynamic and depend on supplier availability and market; the final price is the amount shown on the payment page at checkout.
  • Taxes: unless expressly stated otherwise, all prices displayed on the Platform are inclusive of the Malaysian Sales & Service Tax (SST) where applicable. The final price shown on the payment page at checkout is the total amount payable to the Company. Any taxes, levies, or charges collected directly at the destination by the service provider - including, without limitation, the Malaysia Tourism Tax (TTx) payable by non-Malaysian travelers at hotel check-in, and any local or municipal fees - are not included in the Platform price and are payable directly by the End Traveler, unless expressly stated otherwise on the quotation or voucher.
  • Payment: full prepayment for new partners; established partners may be granted credit terms by prior agreement. Methods: bank transfer and secure card/e-wallet links via a licensed, PCI-DSS compliant processor.
  • Fees: no hidden charges. Exchange-rate differences and international bank/transfer fees are borne by the Partner. Refunds follow our Cancellation & Refund Policy.

Company Details

  • Trading name: Dalil Malaysia
  • Legal entity: SERI AFDAL HOLIDAYS SDN. BHD.
  • SSM: 201501001597 (1126929-D)
  • MOTAC license: K00217
  • Address: T3-23-3A, 3TOWERS, 296, Jln Ampang, Kampung Berembang, 50450 Kuala Lumpur, Wilayah Persekutuan Kuala Lumpur
  • E-mail: info@dalilmalaysia.com
  • Phone: +601111442827
  • Support: 24/7

COOKIE POLICY

Last updated: 3 July 2026 - Dalil Malaysia - SERI AFDAL HOLIDAYS SDN. BHD.

This Cookie Policy explains how Dalil Malaysia uses cookies and similar technologies on the Platform.

Categories of Cookies We Use

Category Purpose Examples
Strictly Necessary Required to log in, secure the account, and process bookings. These cannot be switched off. Session cookies, security cookies
Functional Remember your preferences such as language and currency. Language preference, currency preference
Analytics Help us understand usage and improve the Platform. Set only with your consent. Google Analytics, performance tracking

Types of Cookies Used

Cookie Name Purpose Duration Provider
session_id Maintains user session Session Dalil Malaysia
lang_pref Remembers language preference 1 year Dalil Malaysia
currency_pref Remembers currency preference 1 year Dalil Malaysia
_ga Google Analytics - tracks site usage 2 years Google
_gid Google Analytics - tracks site usage 24 hours Google

Your Choices

You can accept, reject non-essential cookies, or change your preferences at any time via the banner or your account settings.

Where cookies process personal data, we rely on your consent and our Privacy Policy applies.

For more information about how we handle your data, please refer to our Privacy Policy or contact our Data Protection Officer at info@dalilmalaysia.com.

2026 Dalil Malaysia - SERI AFDAL HOLIDAYS SDN. BHD. The English version of each policy is the binding text.

Separate Policy Document

Dalil Malaysia KYB Policy

Know Your Business (KYB) Policy - Partner Agency Verification, Onboarding & Ongoing Monitoring.

DALIL MALAYSIA Seri Afdal Holidays Sdn. Bhd. | MOTAC License K00217 Know Your Business (KYB) Policy Seri Afdal Holidays Sdn. Bhd. (201501001597 / 1126929-D) | dalilmalaysia.com | sales@dalilmalaysia.com | +60 1111 44 28 27

Know Your Business (KYB) Policy

Partner Agency Verification, Onboarding & Ongoing Monitoring

Document IDDM-KYB-01Version1.0
Effective Date21 July 2026Review CycleAnnual
OwnerCompliance / ManagementClassificationInternal / Shareable with regulators & payment partners

1. Purpose and Scope

This Know Your Business (KYB) Policy sets out the procedures applied by Seri Afdal Holidays Sdn. Bhd., trading as Dalil Malaysia ("the Company"), to identify, verify, and monitor the business partners with whom it transacts. The Company operates exclusively as a business-to-business (B2B) Destination Management Company (DMC): its customers are registered travel agencies, primarily located in the Gulf Cooperation Council (GCC) countries, Egypt, and the wider Middle East, which purchase Malaysian tourism services (hotel accommodation, ground transportation, tours, and related services) for resale to their own travellers.

This Policy applies to all partner agencies, suppliers of payment-relevant services, and any counterparty from whom the Company receives funds. It is binding on all departments and staff involved in partner onboarding, sales, finance, and operations.

2. Company Information

Legal EntitySeri Afdal Holidays Sdn. Bhd.
Registration No. (SSM)201501001597 / 1126929-D
Tourism LicenseMOTAC License No. K00217 (Ministry of Tourism, Arts and Culture Malaysia)
Trade NameDalil Malaysia - the brand under which the Company is known in Middle Eastern markets
Head OfficeKuala Lumpur (diplomatic district), Malaysia
Websitehttps://dalilmalaysia.com
Contactsales@dalilmalaysia.com | +60 1111 44 28 27 | DPO: dpo@dalilmalaysia.com

3. Regulatory Framework

The Company conducts its verification and monitoring activities with reference to the following:

  • Anti-Money Laundering, Anti-Terrorism Financing and Proceeds of Unlawful Activities Act 2001 (AMLA), Malaysia, and related Bank Negara Malaysia (BNM) requirements, including inward telegraphic transfer (ITT) declarations for funds received from abroad.
  • Tourism Industry Act 1992 and MOTAC licensing requirements applicable to the Company and, where relevant, to partner agencies in their home jurisdictions.
  • Personal Data Protection Act 2010 (PDPA), as amended in 2024, governing the handling of personal data collected during onboarding.

4. Partner Onboarding and Verification

No partner agency may transact with the Company before completing onboarding. The following information and documents are collected and verified for every new partner agency:

  • Business registration: commercial registration certificate / trade license issued by the competent authority in the agency's home country, confirming legal name, registration number, and legal form.
  • Tourism licensing: valid travel and tourism license where required in the agency's jurisdiction.
  • Authorized representative: identity of the owner or authorized signatory (passport or national ID) and confirmation of authority to contract on behalf of the agency.
  • Contact verification: official business address, verified business phone number, and business email domain; initial contact is validated through direct communication with the agency.
  • Business profile: nature of business, target markets, and expected booking volume, used to establish an activity baseline.

Verification is performed by cross-checking documents against official registries where accessible, confirming license validity, and validating contact details through direct outreach. Onboarding is approved by the responsible manager, and the partner is only then registered on the Company's B2B booking portal with individual login credentials.

5. Risk Assessment

Each partner is assigned a risk rating at onboarding, reviewed on an ongoing basis:

Risk LevelIndicatorsMeasures
StandardLicensed agency, complete documentation, payments by bank transfer, consistent activityStandard monitoring and annual document refresh
EnhancedNewly established agency, incomplete documentation, unusual payment patterns, or requests to pay from third-party accountsAdditional documentation, management approval, closer transaction monitoring, and - for new partners - a commitment deposit procedure (Section 6)
ProhibitedUnverifiable identity, refusal to provide documentation, sanctions exposure, or suspected illegitimate source of fundsRelationship declined or terminated; escalation to management

6. Payment and Transaction Controls

  • Preferred channel: the vast majority of payments are received by bank transfer into the Company's corporate accounts (Maybank and OCBC), from bank accounts held in the name of the contracting partner agency.
  • Invoicing: every payment is matched against a corresponding invoice identifying the partner agency, the services, and the amount.
  • Inward foreign transfers: ITT declarations are completed for funds received from outside Malaysia, in line with Bank Negara Malaysia requirements.
  • Cash commitment deposits (new partners only): a limited commitment deposit (approximately 10% of overall payment volume) may be collected in cash from newly onboarded agencies to confirm the seriousness of the partnership and accelerate booking confirmation. All cash is received at the Company's head office against an official numbered receipt, recorded against the corresponding invoice, and deposited into the Company's corporate bank account.
  • Third-party payments: payments from accounts unrelated to the contracting agency are not accepted unless the relationship is documented and approved by management.

7. Ongoing Monitoring and Periodic Review

  • Transaction activity is monitored against each partner's established profile; unusual volumes, destinations of funds, or payment behaviour are escalated to management.
  • Partner documentation (registration and licensing) is refreshed at least annually or upon expiry.
  • Dormant accounts are reviewed before reactivation; material changes in ownership or business activity trigger re-verification.

8. Sanctions and Prohibited Relationships

The Company does not knowingly transact with parties subject to applicable sanctions, with unlicensed operators where licensing is required, or with counterparties whose identity or source of funds cannot be reasonably established. Suspicious circumstances are escalated to management and, where required, reported in accordance with Malaysian law.

9. Record Keeping and Data Protection

Onboarding documents, invoices, receipts, and transaction records are retained for a minimum of seven (7) years. Personal data collected during KYB procedures is processed in accordance with the Company's Privacy Policy and the PDPA 2010 (as amended), under the oversight of the Company's Data Protection Officer (dpo@dalilmalaysia.com).

10. Roles, Responsibilities and Review

  • Sales / Partnerships: collection of onboarding documents and first-line verification.
  • Finance: payment matching, receipt issuance, cash deposit control, and ITT declarations.
  • Management / Compliance: approval of onboarding, risk ratings, escalations, and this Policy.

This Policy is reviewed at least annually, or earlier upon material regulatory or business change. The current version supersedes all prior practice.

Dalil Malaysia Tourism, travel & education services

Malaysia travel planning with hotel, tours, transport, packages, language institute support, and B2B partner services.

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T3-23-3A, 3 Towers, 296, Jln Ampang, Kampung Berembang, 50450 Kuala Lumpur, Wilayah Persekutuan Kuala Lumpur

011-1144 2827

info@dalilmalaysia.com

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